Business visibility
CVABC helps members show up through directory listings, events, ribbon cuttings, sponsor surfaces, podcast stories, and local business promotion.
About CVABC
A long-standing local business organization, rebuilt for modern member support.
CVABC connects Central Virginia businesses through visibility, relationships, events, sponsorships, and practical promotion rooted in the local economy.
Local first
Real businesses, real rooms, real follow-through.
What CVABC is building
A cleaner way for members, staff, sponsors, and visitors to work from the same information.
The public website should make CVABC feel active and trustworthy. The member portal should give businesses a useful place to manage their presence. The admin CRM should help staff keep events, approvals, sponsors, billing status, and monthly upkeep organized.
Useful relationships
The coalition creates repeatable ways for business owners, nonprofits, employers, sponsors, and civic partners to meet and refer one another.
Owned operations
The rebuild moves the website, events, directory, member portal, and staff CRM toward one CVABC-owned source of truth.
Proof points
Built around a business community with deep local roots.
- Chartered
- 1906
- Formerly the Lynchburg Retail Merchants Association
- Gold winner
- 4x
- Best Networking Organization, Lynchburg Business Magazine
- Office
- Forest
- 14805 Forest Rd Ste 107, Forest, VA
History and direction
The rebuild preserves the local mission while modernizing the operating system.
1906
Chartered locally
The organization began as the Lynchburg Retail Merchants Association and grew with the region's business community.
Today
Regional coalition
CVABC now supports local businesses through membership, events, promotion, sponsor relationships, and community partnerships.
Next
One connected system
The new platform is designed to bring public content, member records, approvals, events, and sponsor tracking into one maintainable workflow.
Get involved